One of the perks of being a Fresh Starts Expert is we always have our eyes out for any opportunity for you! If something comes our way that is a good fit for you, we will be in touch via Slack or email. 

Just as with traditional public relations, we cannot guarantee any publication, however, we're always working on relationships with journalists, which always helps! 

While we work diligently to secure media placements for our clients, we cannot guarantee press coverage. The media landscape is dynamic, and factors beyond our control, such as editorial calendars and news cycles, can influence the success of a pitch.

However, we employ the same strategic approaches as traditional publicists to maximize our clients' media exposure. This includes multiple team members sourcing opportunities daily, creatively approaching requests, pitching relevant journalists, and building strong relationships with media outlets. Our goal is to increase your visibility and generate positive media attention.

We track everything and follow up with journalists. Sometimes publishing can take a day, sometimes a week, and sometimes even months! It is all dependent on the piece, the outlet, the journalist, and so forth. When a press piece is published, you will get an email with all of the information and links!

Please answer the queries with original, thorough, and thoughtful responses. Responses should be at least 5-6 sentences long. We know it takes time, but we have to submit original responses (aka, the responses cannot be previously published anywhere online, even on your own blog or website); often journalists run the responses through a filter to make sure they are original! Please make sure to respond within the deadline, as journalism can be fast-moving!

Great question. If our team sees a press opportunity that would be a good fit for you, based on your expertise and experience, we will send an email to you. These emails will come from olivia@freshstartsregistry.com. Included in the email will be a press query, a deadline, and information. We do not share the press outlets with the experts, as those are liable to change. 

There are two types of emails you may get: personal press queries and general press queries. If it's a general press query, it is sent to more than one person, and you do not have to answer the query (if you are short on time, or feel that you cannot answer it). You will know it is a general press query because your name will not be included in the body of the email.

However, personal press queries are sent to you when we have worked with a journalist to secure a quote for you in a publication. These are mandatory to answer, as the journalist is waiting for your response. It is critical that we build long-term relationships with journalists, so please keep this in mind! 

Press and media opportunities are included at the Premium Expert Listing level! Pretty cool, huh? We are proud to say we have placed out Experts in over 1,000 pieces of press and media. And we’re just getting started.