How does a long-term presence in the Expert Guide help Experts connect with clients?

At Fresh Starts, our mission is to support people through big life changes by connecting them with trusted experts who can truly make a difference. When experts leave the guide too quickly, it limits the visibility and trust-building that comes with consistency. Our audience is often navigating sensitive transitions like divorce, relocation, or career changes—they tend to return to the guide multiple times before reaching out for help. Staying in the guide over time ensures that potential clients see you as a reliable, stable presence, which builds trust and increases the likelihood that they’ll choose you when they’re ready.

It might take time for someone to feel ready to reach out—but that doesn’t mean they aren’t already being referred to you or quietly gathering the confidence to make contact. Just because the phone isn’t ringing yet doesn’t mean the process hasn’t already started. When you leave the guide too soon, the path someone is walking to get to you can get severed—right when they were almost there.