Cassandra Bankson and the Influence of Authenticity

On this episode of A Fresh Story, we chatted with medical esthetician and skin care influencer Cassandra Bankson. We discussed everything from the impact of childhood bullying on your adult life, her modeling career, her journey to heal her skin, and the importance of finding your authentic community. It was a beautiful, vulnerable, and honest conversation about starting fresh in our personal journey, relationships, and feeling at home in our own skin.

Cassandra Bankson is a medical esthetician and skin care influencer who is at the forefront of social media, the Skincare Community and the Skin Positivity Movement. As a former sufferer of acne herself, she is an expert on acne recovery and the psycho-social implications that connect our mental health and skin. Cassandra often challenges mainstream ideas about skincare and beauty by providing scientific information to her followers. On her YouTube channel, Cassandra has done thousands of reviews of skincare products, especially for those with oily skin and acne.

Bankson’s platform conveys that skincare should be a journey to skin positivity and self-love rather than a fight for flawless skin. She is known for being a source of encouragement, and she concentrates on building a community around those who have skin complications. Her content aims to empower her audience against exploitation by educating them about skincare ingredients and problematic marketing tactics. She also actively publishes written narratives of community members, works with charities to give back to the community, and has pioneered skin scholarship programs to empower those in need to get an education, care, and treatment when it would otherwise be difficult to do so.

Forbes magazine has called her a “Rising Woman Of Power,”  Allure Magazine has called her a “Skincare and Beauty Expert.” She has won numerous awards and honors for her work, including “Best Ad Campaign” from Adweek along with an “Inspiration” from Good Morning America.