A Fresh Story Podcast: Erica constructs opportunities and dreams

A Fresh Story, season 9, episode 12

We chatted with Erica Anenberg, a visionary entrepreneur who shared her inspiring journey from creative beginnings to thriving success in the construction and tech industries. Erica opened up about her drive for financial independence, how family dynamics and a love for freedom influenced her early path, and the bold pivots she made from fashion design to construction. Through this journey, Erica embraced her identity as a creator and innovator, channeling her energy into various industries to carve out a unique space for herself.

In our conversation, Erica discussed the birth of her brand, Girl Flip, and her mission to empower women in construction, an industry where female representation is still rare. She explained how the lessons learned from her grandfather, a salesman, helped her value the operations side of business as much as the creative. Erica’s story also includes reflections on personal experiences, from her unexpected love story to the challenges of fresh starts, all underscoring the importance of energy, choice, and passion in following one’s true calling.

We also explored Erica’s latest project, BuilderBud, a tool designed to simplify construction management for both homeowners and contractors. With this tool, she aims to fill the gap in the construction industry by making project management accessible and streamlined. Throughout, Erica’s insights emphasized that success stems from passion, the desire to help others, and the courage to navigate the unknown.

Learn more about Erica: https://www.girlflip.com/