Rob Abney & the Marketing of Our Character

A Fresh Story, season 1, episode 20

Rob is a marketing executive with over 15 years of experience helping small businesses, startups and large household brands market their products and services to the masses. Most recently as the head of marketing and partnerships for a tech startup called ShearShare where he helped triple their active user as well as their annual revenue. In addition to navigating a successful marketing career, Rob has spent the same number of years building award-winning teams across a number of industries from banking and financial services to franchised restaurants. Rob enjoys coaching talent and helping individuals develop goals to achieve their own personal success in business and in life.

We chatted with Rob about growing up between two worlds, what it was like being a Black student at a predominately white high school, how he found his way into marketing, parenting daughters, marriage, and how he ultimately found himself through all of the fresh starts in his life. It’s a powerful episode about race, masculinity, parenthood, and writing your own story in life.

You can find Rob on LinkedIn, and check out his delicious food account No One Asked Eats!